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FiFi Awards’ Third Year in Dubai

The Fragrance Foundation Arabia is preparing for November's show.

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By: Jamie Matusow

Editor-in-Chief

The Fragrance Foundation Arabia is presenting the Middle East’s third annual FiFi Arabia Awards on November 12, at the Armani Hotel in Dubai. This year, more Middle Eastern elite fragrance brands are participating, according to the Fragrance Foundation.

Top experts are on the jury, which will choose the eight “Fragrance of the Year” winners. The winners of “Retailer of the Year” and “My Favorite Perfume of the Year” will be determined by the number of online consumer votes.

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